During uncertain times – how to craft a brand that your customers can trust and believe
It won’t have escaped your attention that we are living in strange times. As the coronavirus spreads around the world, a flurry of information, facts, and myths fly back...
Feelings about marketing during the coronavirus pandemic
We’re all wondering “When will this end? When will things get back to normal?”
Case Study: author Anne Sebba's experience of my Coronavirus related offer
One of our wonderful clients, Anne Sebba, got in touch with me following an offer I had put out on LinkedIn and Instagram for help in content creation. She...
Coronavirus Marketing Relief Packages from TLD
I know that what we do at TLD is minor compared with those directly fighting the coronavirus pandemic, especially those on the front line – healthcare heroes, grocery store...
14 tips to work from home effectively
If you have always worked from home, there is less disruption to your routines in these days of social distancing. For everyone else that has only just started (and...
Marketing and content on hot topics and "the news" – how to do it sensitively
I don’t like negative stuff generally, and news can stress me out and make me feel helpless. So, I tell myself “it’s not serving me to be so informed...
Icarus – and the dangers of flying too low
Another insightful guest post from Michael Schmeja from Michael Shmeja Consulting. I have been listening to a talk with Seth Godin who I consider one of the greatest minds...
