Content Marketing: Digging that rabbit hole – how to get folks "stuck" in your content
I often hear the internet being compared to a rabbit hole – people complain that they get sidetracked when they are meant to be doing “productive tasks”, and fall...
How do I make our Twitter more personal?
Twitter works best when you are you, and as a friendly open channel, the more you show your personality, the more you will be noticed and the more people...
What parts of your website pages are search engines looking at?
Search engines are programmed to give people links to sites that most match their search words and phrases. While we don’t want you to “stuff your page” with keywords,...
Turn that minefield into a goldmine – with these 5 must follow social media rules
Although I am a seasoned social media user, I still meet so many people who find it all so new and overwhelming. If this is you, hello! Don’t be...
How to delete a LinkedIn account you don’t need (because you have two)
I would never normally advocate deleting your LinkedIn account! LinkedIn is the most important network – the one you should choose if you had to choose one.
5 rules of typography we should be aware of
Typography surrounds us everyday and most of us aren’t even aware of the impact it makes. We see things written, words grab our attention, we’re swayed into thinking and...
Meet Stanley Silver – debt collector (interview)
I met Stanley Silver through BNI where we went to the same group for 6 years. In the past, there have been unfortunate occurrences where we have had to...
